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6 reasons not gaining traction snapchat
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6 Reasons You are Not Gaining Traction in Snapchat

6 Reasons You are Not Gaining Traction in Snapchat

6 reasons you're not getting traction in snapchat


6 Reasons You are Not Gaining Traction in Snapchat


#1 You Have NO Strategy

You jumped into Snapchat the same way a kid jumps into a pool—two feet first with confidence and bravado. You figured, how hard can it be? Everyone else is doing it so you figure what the heck?


Now that you are in, you are splashing around like a fish out of water.


Before you post another random snap of your dog, what you ate for lunch, or some other meaningless thing, take a step back and say why the heck am I on Snapchat? What value do I gain from being on it, and what value can I bring to the people watching my stories?


Don’t buy into all the hype, you shouldn’t be on Snapchat unless there is a reason for it. These reasons could be: your market is on Snapchat, you are looking to learn a new platform to gain more leads, you don’t have the money to invest in Facebook advertising.


There are tons of reasons, but “just because everyone else is doing it” is a really bad reason to be on Snapchat.


#2 Snapchat has Become a Mirror for You

Seriously, stop using Snapchat as a mirror.


No one wants to stare at your big dumb face for 10 minutes while you rant. If you really want to do a 10-minute talk, move onto a Facebook Live, a Periscope, or a Youtube video. Those pieces of content make sense to the native culture of live streaming… not Snapchat.


Here’s a tip. Change up camera angles and SHOW what is going on to make your point. Remember when it comes to great storytelling show don’t tell.


#3 You are a “NARP”

The reason you are not gaining any traction in Snapchat is because you are what teenage girls call a “NARP.” This qualifies you as a “non-athletic regular person.” Basically, you are ugly and boring. Okay, I know that is mean, but teenage girls are mean.


You are doing normal everyday boring stuff that regular people do. While it is ok to show off that you are a normal human being, if I or anyone else wanted to have a normal boring life, they would go live their own.


Don’t be a NARP. Be worthy of people’s attention and do interesting things. You will gain a lot more traction in Snapchat when your content is awesome!


#4 You are not using the Tools of Snapchat

The tools native to Snapchat give you fun advantages to use in your story. Many people forget all the awesome integrated tools they could be using to make things interesting!


These are tools like the ability to draw, add emoji’s, the fast forward, rewind, black and white filters. Not to mention all the cool facial mapping filters. And there’s always sponsored content that pops up.


If you want to gain traction in Snapchat make an entire story where you don’t say a word. Just try this—just for fun as a creative exercise. Only use the tools that are native to the platform.


Remember limitations inspire creativity.

So start “limiting yourself” even more to make some awesome stuff. Ironically, the more you limit using Snapchat as a mirror, and use the native tools, the more followers, engagement and cred you’ll get!


#5 You’re Focusing Only on How Many Opens You Receive

It is tempting to consistently monitor the number of opens you get in a story. Every day you look to see if you broke your new high score.


Every day you are running around trying to drive more people to your story!

This is almost sure fire way you are not going to gain traction in Snapchat. The views are nice, and sure they’re important, but they only GO UP when you’ve earned trust and built REAL relationships. Start with 10 people, then 20, then 50, then 100, then 500. Start with RELATIONSHIPS.


The only social media strategy you should subscribe to is depth over width. This is all about focusing on creating the best content for the people watching your stories right now.

Make the content so amazing that they have to come back day after day! Then and only then will your view count go up.


If you also focus on building deep relationships with those people you can leverage those relationships for other things. Like getting more people to watch by asking your friends to share your QR code.


The Final Reason You are Not gaining Traction in Snapchat is… drumroll, please…


#6 You are Not Putting the Effort into Making Yourself Better.

You are not investing in yourself.


There are two ways to invest in yourself. You can invest with time, practice, hard work, failures, and frustrations…. or by modeling and studying under those who are doing it well. That second one is the secret to my success and many others.


If you want to be a better Snapchatter invest in learning all the tricks tips and hacks the experts use. Invest in learning to be a better storyteller. Invest in learning about your audience, and how to capture their attention. Invest in your strategy, and learn how to build a community.


You can jump the learning curve tremendously by modeling those that are currently crushing it. Not only have I been crushing it, but I created an entire video course to walk you step by step through all the actions the influencers take to build an incredibly engaged Snapchat following. Accelerate your learning, and get your official “black-belt” in Snapchat when you enroll in Snapchat Mastery.

snapchat mastery by austin iuliano

People are starting to talk about it! And they’re all LOVING the course! Here’s just a little of what they’re saying…

“Most social media experts or marketing experts will hold back something in a course to keep some of the secret stuff or more advanced stuff as a competitive advantage. Austin has gone in and given all the advanced tactics, and secret hacks. This course will literally save people at least 40 hours of heartache, it’s well worth the investment. Totally worth $197.”

Chris “Kubby” Kubbernus (chriskubbernus.com) Marketer and Entrepreneur


“I feel even if you gave 30-40% less content in your Snapchat course, the course would still be worth what you’re asking for because you’re not asking a lot! It’s really pleasant to watch. It’s straightforward.”

Alex Yong  (Smallbusinesstrends.com) Writer


“Snapchat Mastery is the BEST A-Z course out there for Snapchat.”

Jon Tripp (jonathantripp.com) Entrepreneur


There are hours of videos on how to maximize your time in Snapchat, how to build a crazy-engaged community, and tell stories that engage and make marketing yourself a breeze.

You can find all the epic details, and grab a copy of the course for yourself, here. It’s just about time to Master Snapchat. Stop guessing, start getting real results, and supercharge your following.


Want a 30-day Snapchat checklist to start growing your account? Download a free worksheet checklist, here.


If you want a review of your Snapchat account to learn what you can do better, leave your handle in the comments section. Make sure to follow me on Snapchat, here.

Any thoughts? Let me know in the comments!


  • Enricoh Alfonzo Naidu

    May 5, 2016 at 4:31 pm Reply

    Hahaha this line: You jumped into Snapchat the same way a kid jumps into a pool
    Is sooo me!
    I don’t even know how to follow someone on snapchat. This has been awesomely helpful thank you. I’m more about the writing but will def share with my snapchat crazy friends and follow their antics.

    • Austin Iuliano

      May 6, 2016 at 2:30 pm Reply

      Enricoh this article might help you learn how to do some of the basic Snapchat stuff. http://dscience.co/how-to-use-snapchat-12-dead-easy-steps/. If you really want to learn more about Snapchat and how to master the platform, you should check out bit.ly/snapchat-mastery

  • Melisa Bartlett Dodrill

    May 5, 2016 at 10:34 pm Reply

    Basically you just reminded me why I think Snapchat is ignorant. lol I’m way to old for that platform.

    • Austin Iuliano

      May 6, 2016 at 2:27 pm Reply

      HAHAHAHA Melisa, you are never to old to learn something knew! My last client is 65 year old painter who wanted to learn how to use Snapchat to sell her artwork. It is a perfect platform for her, and could be for you too if you desire to learn something new.

  • Joanna

    May 6, 2016 at 2:19 am Reply

    I haven’t yet used snapchat but the rules to gain traction seem similar toother social media platforms. For me the most important is #1 – to have a strategy. You need strategy on FB, Twitter, Insta and in your real life too.

    • Austin Iuliano

      May 6, 2016 at 2:26 pm Reply

      Absolutely! Lots of people jump into things without having the right strategy! The right strategy if executed on properly can set you up for success. Thanks for taking the time to read this article Joanna

  • Susan Mary Malone

    May 6, 2016 at 4:42 am Reply

    I haven’t utilized snapchat yet, but these work for all social-media platforms! Thank you for these.

    • Austin Iuliano

      May 6, 2016 at 2:23 pm Reply

      absolutely! 95% of all social medias are the same. Building relationships, storytelling, and community building are universal.

  • Seize the Globe

    May 6, 2016 at 4:56 am Reply

    I think I’m too in love with my personal Snapchat account right now. Definitely plan on making one for my blog in the near future, but I just don’t want to lose all those points and contacts. Maybe once Snapchat creates a feature that makes it easy for users to toggle between their accounts (i.e. recent Instagram update) then I’ll be more inclined.

    • Austin Iuliano

      May 6, 2016 at 2:22 pm Reply

      I wouldn’t create a separate account, your personal brand and your business brand are more tied together than ever nowadays. I would start incorporating your business content into your personal snapchat account. I would love to connect with you on Snapchat and talk more about it. What is your Snapchat username?

  • tara pittman

    May 6, 2016 at 10:03 am Reply

    I need to discover Snapchat. Sounds like much fun.

    • Austin Iuliano

      May 6, 2016 at 2:20 pm Reply

      Tara you should check it out. It is an extremely powerful platform.

  • Mai C.

    May 6, 2016 at 5:22 pm Reply

    I have a snapchat account but I never use it. I guess I don’t really know where and how to start. These are awesome tips, thanks!

    • Austin Iuliano

      May 6, 2016 at 5:24 pm Reply

      Mai the first place to start is this blog. I have tons of free resources. Secondly I have a snapchat course that might interest you bit.ly/snapchat-mastery

  • Aurora Afable

    May 6, 2016 at 11:07 pm Reply

    Good point. I actually just reopened my Snapchat account today so this is the perfect article for me!

    • Austin Iuliano

      May 7, 2016 at 12:24 pm Reply

      @aafable:disqus What is your Snapchat user name? I would love to connect with you on there!

  • tp keane

    May 7, 2016 at 9:43 am Reply

    I’ve not really used snapchat before, I actually had no idea what it was. Great to find out.

    • Austin Iuliano

      May 7, 2016 at 12:25 pm Reply

      You should check it out TP, it is super fun!

  • jenjen

    May 7, 2016 at 11:20 pm Reply

    Funny thing I just installed this app last night and I still can’t get it what for? Well, aside for the fun filters 🙂

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