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How to Use Snapchat in Business

How to Use Snapchat in Business

How to Use Snapchat in Business

 

How to Use Snapchat in Business

In my article, “The Paradox Of Snapchat: Is it worth my time?” I explored if Snapchat really was a good investment of my time and energy. I wanted to explore the investment from a first time user’s standpoint and someone who understands the ROI of social media. In that article I came to the conclusion: “yes Snapchat is worth the time investment.”

 

This is definitely the case from a community-building standpoint.
How about business and marketing though?

 

How do we use Snapchat as a business platform?

How do we sell our products and services with Snapchat?

 

Thankfully I can tell you I have had a lot of success selling exclusively on Snapchat products like “Snapchat Mastery.”

To use Snapchat as a business platform we must understand some fundamental concepts.

 

snapchat mastery by austin iuliano

 

Where are your customers in the buying cycle?

Simply speaking every customer goes through a cycle of knowing you, liking you, trusting you, then paying you. They must know, like, and trust you before they will buy from you. If you are looking at Snapchat as a mechanism for business, you must know where your customers are in this cycle.

 

Here is the tricky part, each customer can be in a different part of the funnel while on Snapchat. Some of your audience may have just recently discovered you, while others know, like, and trust you.

 

If you understand where each of those customers are, you can create segmented stories for each of those customers. To figure out how to created a segmented story check out this amazing article.

 

Understand the KPI of each story

KPI or key performance indicator is the metric we are measuring that lets us know if we are winning and successful. Every story you create can have a different KPI, because every day you are starting with a blank slate.


Maybe your KPI is total viewer count that you are tracking from a weekly by weekly basis. Your goal is to increase this “count” as much as possible.


Maybe your KPI is screenshots taken to track the amount of influence you have on your audience.


Maybe your KPI is engagement. How many people engage with a story and give you feedback?


Each KPI must and will play differently into your overall strategy on how to use Snapchat as a business platform.

 

Master the art of Storytelling

Just because you have a lot of people adding you and “following you” doesn’t mean you have people’s attention. It just means you are doing a good job raising awareness that you are on Snapchat.

 

Maybe you are even gaming the system a bit and spreading your QR code to all 4 corners of the globe.

 

This doesn’t mean you have attention, this just means you have the potential for attention.

Storytelling is how we capture attention and hold the attention of our audience to create a lasting effect. Without mastering the art of storytelling, you will never master the art of using Snapchat as a business platform

 

Storytelling = Storyselling

If you want to use Snapchat as a business platform that means you want to sell stuff with Snapchat. If you create a story and don’t tell a story, you just come out and say BUY MY PRODUCT.

 

If you do this, your audience and viewer count will be cut in half. People will stop watching your content because you will come off as a sleazy car salesman in need of a breath mint.

 

On the other hand, if you come out and tell a story, you create a fun and interesting native Snapchat commercial, like the one below. People will love your story, share your story, and buy your product, because you respected them and entertained them.

 

 

Build a community of raving fans

Snapchat is unique because it’s the only social media not natively designed to build a community. It is designed as a one on one messaging app.

 

That being said, because there is inherent friction in building a community, when the community is actually built, it’s extremely strong and loyal.

 

Community building is a cornerstone in using Snapchat as a business platform.

With a solid community, your business will excel on Snapchat. Your raving fans will bring in more customers and followers for you without hassle.

Create the best content you possibly can for the people you currently have and your community will naturally grow.

 

[bctt tweet=”Create the best content you can for the people you currently have & your community will grow naturally”]

 

If you are looking for all the other amazing ways to build a community, story tell, and use Snapchat as a business platform, then maybe you’re ready for Snapchat Mastery.

 

Snapchat Mastery is the #1 Snapchat course designed to help you master the art of storytelling and community building (as well as all the Snapchat interface!).

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There’s over seven hours of video tutorials and content that will kick your Snapchat game into high gear.

Looking to start growing your Snapchat following… right now!? Then head on over and download 30-days of Snapchat, a free worksheet.

 

Are you following me on Snapchat!? I give away loads of tips on Tuesdays to crush your Snapchat. Follow the Snapcode and let’s connect. Find me on Snapchat, at austiniuliano.

30 Comments
  • Elizabeth O.

    May 21, 2016 at 2:45 am Reply

    It’s only now that people are seeing the real use of snapchat and how valuable it is to online businesses, just like other social media websites, this just happens to be more “present” so to speak. These are awesome tips, thank you!

    • Austin Iuliano

      May 23, 2016 at 4:21 pm Reply

      You are welcome Elizabeth! You are right, people are just now seeing the value and many others are still afraid to jump in to it.

  • Sam

    May 21, 2016 at 6:32 am Reply

    Thank you for sharing a little more information and ideas on how to use Snapchat for business.

    • Austin Iuliano

      May 21, 2016 at 9:46 pm Reply

      Always happy to Sam, is there anything else you wish to know about Snapchat?

  • Rachel Mouton

    May 21, 2016 at 1:59 pm Reply

    This is awesome! I’m just starting to learn Snapchat, but love it so far. Thanks for the help 🙂

    • Austin Iuliano

      May 21, 2016 at 9:46 pm Reply

      Awesome to hear Rachel, you should check out the full Snapchat training we created. You can learn a lot more.

  • Terri Beavers

    May 21, 2016 at 2:38 pm Reply

    I have Snapchat but I’ve never used it before. I’ll have to use your information and try to start using it because it does seem that it can be a valuable tool for what I do.

    • Austin Iuliano

      May 21, 2016 at 9:45 pm Reply

      What do you do Terri, I am sure it can be a great resource!

  • Angie Scheie

    May 21, 2016 at 6:06 pm Reply

    I just started your snapchat mastery course and haven’t had time to really dive in but it looks great!!

    • Austin Iuliano

      May 21, 2016 at 9:44 pm Reply

      Excellent to hear! Hope you enjoy the free trial and unlock all the excellent secret resources when you are done! If you have any questions just ask!

  • Rebecca Bryant

    May 21, 2016 at 9:32 pm Reply

    I am trying to figure out how to use the destination stamp. I see people stamping there videos or pics with where they are but my phone doesn’t do that.

  • michelle mink

    May 22, 2016 at 12:10 am Reply

    Snapchat for me is just an an app that I care to try and promote my business on. I can see your points and why other companies would want to invest time in snapchat but for me twitter & instagram are where i see the most benefits.

    • Austin Iuliano

      May 23, 2016 at 4:19 pm Reply

      I understand the value of Twitter and Instagram too. Check out dscience.co for some excellent training on Twitter and Instagram. Author Emelina Spinelli kills it when it comes to Instagram.

  • Enricoh Alfonzo

    May 22, 2016 at 3:45 am Reply

    wow I still havent figured out snapchat at all but this has been greatly helpful and informative. Will go forth and see if i can join the snap chat awesomeness

    • Austin Iuliano

      May 23, 2016 at 4:17 pm Reply

      Awesome to hear my friend! looking forward to see what you do on Snapchat! Hit me up when you do join.

  • Ana De- Jesus

    May 22, 2016 at 7:56 am Reply

    I never thought of using Snapchat to sell products but it does make sense, especially if you think about fashion brands who showcase runway collections on Snapchat.

    • Austin Iuliano

      May 23, 2016 at 4:17 pm Reply

      Fashion brands do really well on Snapchat. look at how some of the major fashion brands are using the platform.

  • Tonya C

    May 22, 2016 at 2:22 pm Reply

    I need to get on Snapchat. My colleagues and my daughter keep telling me how great it is.

    • Austin Iuliano

      May 23, 2016 at 4:16 pm Reply

      Tonya, when you do come back here and share your Snapchat username. Would love to connect with you.

  • Amer

    May 22, 2016 at 10:19 pm Reply

    This is awesome! I myself, have been wondering how Snapchat would help me promote my blog. Excellent info!

    • Austin Iuliano

      May 23, 2016 at 4:16 pm Reply

      Amer, Snapchat for a blog is great a digital networking tool. Connect with other bloggers who happen to be on Snapchat and you can easily double your website traffic.

  • Kathy

    May 22, 2016 at 11:03 pm Reply

    These are some great tips! I haven’t even used snapchat yet. I’m staying away from it haha. I don’t like the whole video thing..never really have.

    • Austin Iuliano

      May 23, 2016 at 4:15 pm Reply

      Kathy thank you, I gotta be honest if you are aren’t using video in your business you are leaving a ton of money on the table.

  • Marielle Altenor

    May 23, 2016 at 3:58 am Reply

    I’ve only been using Snapchat for personal use (which is code for baby spamming lol). I’m still trying to figure out the filters.

  • Karlaroundtheworld | Karla

    May 23, 2016 at 4:58 pm Reply

    This also serves a good introduction to Snapchat, in case anyone hasn’t noticed. I’ll have to check that Snapchat Mastery!

    • Austin Iuliano

      May 24, 2016 at 8:20 pm Reply

      Karla, Absolutely! Hope to see you on Snapchat, it is a great tool to use!

  • Aziel Morte

    May 24, 2016 at 6:10 am Reply

    Honestly, I don’t use snapchat I didn’t knowhow to use it. I want to learn snapchat

    • Austin Iuliano

      May 24, 2016 at 8:21 pm Reply

      Aziel if you want to learn Snapchat this website is a great resource. Plus the Snapchat course will have you mastering this platform in no time whatsoever!

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